Review: Happikiddo at Quill City Mall

Review: Happikiddo at Quill City Mall

I am not a shopping fan.

The very thought of going shopping with four kids and then not finding what I need puts me off.

So when Happikiddo invited me to the launch of their biggest store in Malaysia on 15 April 2015 and to write a review, I obliged with more than average expectations.

Apart from my personal considerations of time and logistics of traveling with a large family, there are a number of points on my checklist when it comes to shopping – store location, size and layout, product range and budget (because, four kids!).


The brand new Happikiddo store is conveniently located in the heart of Kuala Lumpur at Quill City Mall. Just a short drive along Jalan Sultan Ismail and you’re there. I was there on a Wednesday afternoon after lunch and parking was a breeze. No hassles or confusing turns upon entry and exit.

Size and layout

The new store has a floor space of over 6,000 square feet. That’s good because the bigger the size, the bigger the possibilities. It’s brightly lit, with well organised aisles. Apart from only a few tight corners, there’s sufficient space overall for a small-sized stroller to move about and in between.

Photo source: Happikiddo
Photo source: Happikiddo

Product range

Happikiddo prides itself as a one-stop parenting store – and for good reason. It offers over 100 international brands with more than 10,000 products. There’s baby food, educational toys, feeding essentials, toiletries, travel gear, apparels, books, even nursery furniture.

According to Happikiddo’s founder and Managing Director, Elaine Chew, Happikiddo’s mission is to make parenting “fun and interesting with a refreshing twist”. The store therefore offers “cool kids’ stuff” and “trend-forward products hand-picked by mums for mums”.

Touring the store, I was impressed with the wide range of products available and also at the quality of the items for sale. The store offers imported brands that are exclusively sold there such as RICE from Denmark, WABA Fun from Sweden, Steiff from Germany and more.

You’ll find all sorts of feeding items that are BPA-free, from baby chopsticks to milk storage bags to multi-function food scissors that cut, mash AND pick up food. Some of the brands I like – BEABA, Kidsme, First Years.


Look at these cool bibs and foodie bags.

Bibs food bags

You’ll also find plush organic toys by MiYin and a wide range of lovely, lovely wooden ones by Anamalz and Hape.

MiYin Anamalz Hape

A wide range of really nice play pretend toys for babies and young children.

Play pretend toys

The nature-loving mama in me spent the longest time in the store gazing at Schleich. Beautifully crafted.


Strollers, classy nursery furniture and other sleeping solutions.

Strollers Nursery furniture

Up-to-date sports equipment for the happy and healthy rambunctious boy and girl.

kids sports equipment

Good quality, long-lasting swim wear for kids by CHEEKAABOO.


As a cloth diapering mama, I was glad to see my favourite brand of cloth diapers there (GroVia) as well as a pretty range of bamboo wipes, but was a little disappointed at the limited range of cloth diaper brands available. According to Happikiddo, there will be some in-store surprises this year so I’m hoping more brands will find their way in. Any effort to reduce the usage of disposables (which aren’t really “disposable”, environmentally) helps.


Happikiddo also offers a whole variety of carefully selected items for mothers, from trendy and comfortable nursing wear to breast pumps and organic lotions by popular brands Blue Oak Valley and Tanamera.

Mums goods

Racks of chic clothes for children, from onesies to ballerina tutus, sweet dresses to glittery shoes for girls.


An extensive range of baby food, organic and non-organic.

Baby food

You’ll also find miscellaneous but really helpful items like nifty cleaning brushes for those hard-to-reach bottle nooks and crannies, and toilet seat covers! Get these if you think it’s too much trouble to line a public toilet seat with toilet paper before Junior sits on it. (Wait, you DO line the seat, don’t you?)

toilet seat covers

I laughed when I saw natural cockroach and lizard repellent! (These Happikiddo gals think of almost everything, don’t they?) Really helpful items to avoid poisoning the air and occupants in our homes. I’m not sure how effective these are but they might be worth a try, no?

There’s even non-toxic nail polish somewhere at the cashier but I didn’t snap a pic.

My conclusion on product range? Happikiddo is the place to go for high-end, quality and super cool products for babies, children and mothers. You natural-loving, environmentally-friendly and chic mamas will like this place. Note that their products are “trend-forward”. I didn’t find the old fashioned terry nappies (lampin) and nappy hooks I was looking for so it’s back to my regular baby shop in SS2 for those.


You pay for what you get, so prices here range from medium to high.

Family cafe

Happikiddo at Quill City Mall also features a family café with a warm and inviting atmosphere, named Big Daddy Little Chefs. After all that browsing and shopping, one can work up an appetite!

Photo source: HappikiddoPhoto source: Happikiddo

The café offers a thoughtfully-created menu comprising local and fusion dishes that cater to the needs of all ages. Check out its offerings.

Big Daddy Little Chefs menu

Porridge with blitzed kampung chicken says something good about this Cafe!

Dishes are served using pretty melamine tableware by RICE, a chic and socially-responsible Danish homeware and accessories brand.

You can choose to sit at the bar, or at the adult-sized tables, or settle down with toddlers at tables suited to their height. The high chairs are clean, comfortable and inviting too.

Our older kids love chess and checkers so I’m guessing this table will suit them just as well!
Our older kids love chess and checkers so I’m guessing this table will suit them just as well!

Big Daddy Little Chefs also has a well-equipped play area to keep children occupied while you eat. In it are assorted baby toys in a low basket, a toy cooking station, an interesting variety of toy trucks and other vehicles in a lovely sensory play area containing citrus woodchips from Korea. These woodchips have “a natural scent” and are touted to be anti-bacterial, anti-mozzie and provide healing for various ailments such as such as sinus, asthma, eczema. (Woodchips can do all that?) Perfect for natural-loving parents who shudder away from plastic-ridden play areas with TV entertainment (no screens for my toddler, thank you!)

Photo source: HappikiddoPhoto source: Happikiddo

Big Daddy Little Chefs also runs baking workshops occasionally, and caters to birthday parties and celebrations of all budgets.

Store contact details

Happikiddo currently has four stores in the Klang Valley, including Mum Over The Moon – a sister brand which offers the latest products for mums and mums-to-be.

  1. Happikiddo Citta Mall. Lot No. F23-F25, 1st Floor, Citta Mall, Ara Damansara, Petaling Jaya.  Tel.: +603-7859 9330
  2. Happikiddo Quill City Mall. Lot No. 2.26 – 2.31, 2nd Floor, Quill City Mall, 1018 Jalan Sultan Ismail, Kuala Lumpur.  Tel.: +603-2602 1596
  3. Happikiddo Publika. Lot No. 9 Level UG 1, Publika Shopping Gallery, Solaris Dutamas, Jalan Dutamas 1, Kuala Lumpur.  Tel.: +603-6206 1830
  4. Mum Over The Moon. Level G3-49, Publika Shopping Gallery Tel.: +603-6211 2258

Happikiddo’s website at www.happikiddo.comis currently undergoing a revamp and will be ready soon. Check them out on Facebook (, Instagram (@thehappikiddo) and Twitter (@happikiddo).

Disclosure: This is a sponsored post, however all opinions are my own.

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